Sunday, December 21, 2008

Double Feature In Business Mirror 12/22/2008

Another set of photos I took were featured at Business Mirror today (12/22/2008) on two different articles. The articles "Celebrities Do Double Duty" and "'Inabel All The Way" were both written by C. Mendez Legaszpi. Thank you so much Miss Charlize for the opportunity, photo credits and the early Christmas gift.

Below are the articles:

Celebrities Do Double Duty

by C. Mendez Legaspi

‘The explosion of the tabloid press and the Internet has made the general public kind of insatiable” when it comes to celebrities, Estée Lauder president John Demsey remarked to Time’s Style & Design in Fall 2006. “People want a sense of familiarity with the people they look up to these days.” This opinion takes on a factual urgency when you consider that retail labels have been consistently using familiar faces as a marketing tool to sell their wares.

The stars, too, have seen the profit potential of such a partnership and have, naturally, agreed to be endorsers of all kinds of brands. Don’t wonder then if these stars are averse to ambush interviews or random paparazzi shots. It’s an “invasion to privacy,” they wail. Truth is, they’re just “protecting the commodity,” i.e., themselves. Stars don’t have a stream of income from a stolen shot. What they want is control of their image and how they are presented to the public.

This is where an endorsement deal becomes desirable for a star, who can rake in millions in the process. For a brand to build and solidify its market position, it makes business sense to attach itself to a recognizable face. Get Laud!, for instance, was generally unknown until it got the ingénue Roxanne Guinoo. With leads in ABS-CBN soaps and sitcoms, the starlet did wonders to the sales of the fledgling clothing brand.

Guinoo’s fellow Star Circle Quest finalist Melissa Ricks was commissioned by lifestyle label Penshoppe to be one of its cliquish endorsers. With her loveteam-mate Matt Evans, both appeal to the brand’s youth target market. The multitalented Maja Salvador hawks for Folded and Hung (F&H), long the turf of Claudine Barreto and Angel Locsin. While the latter two are positioned for the chic working-class females, Salvador serves the company’s aim to lure the perky, younger crowd.


While Penshoppe snared Akihiro Sato (and scored a coup when JC Tiuseco, recently declared the Pinoy Sole Survivor, walked the runway at Philippine Fashion Week), F&H grabbed the equally hot Hideo Moraoka to be its billboard boy. The Japanese-Brazilian may not have cinematic ambitions like his countryman Akihiro but his appeal knows no borders, helping the once-boring brand attain a combustible status.

CARMEN SOO for Petit Monde

Still smiling—and selling well—are bosom buddies Gretchen Barreto (for Plains and Prints) and Ruffa Gutierrez (for Avon Fashions). After scandals and heartbreaks, the cachet of these great beauties increases exponentially. Both also hawk for Pantene. As long as they are in the public eye, for good or ill, their fame serves their benefit.

To complement its loyal stable of endorsers (Sunshine Cruz, Jodie Santa Maria and Cheska Garcia), Petit Monde introduced Malaysian superstar Carmen Soo. Gaining fame starring opposite Jericho Rosales, Carmen endeared herself to the public as the prudish but charming Carrie in the concluded soap Kahit Isang Saglit on ABS-CBN. “We didn’t have a hard time in the negotiations. She went to one of the Petit Monde stores and liked what she saw,” said PM’s owners, the Tan siblings, adding that they believed that Carmen signed on because she loves the clothes (50 percent) and is satisfied with the paycheck (50 percent).

All this luring of stars super and up-starts has been mastered to a science by the biggest lifestyle brand of them all—Bench. Not content with its already dizzying lineup, it launched over the weekend the current hottest property: Karylle. Shedding her prim image, Karylle also shed some of her clothes to be the image for Bench Body. Suddenly, the proper Miss Tatlonghari is no Pollyanna after all. (Philippine Fashion Week photos by Henry Anima II)

IN PHOTO -- KARYLLE for Bench Body

'Inabel' All The Way

by C. Mendez Legaspi

CORY QUIRINO in Dita Sandico-Ong

In its continuing efforts to make abel Iloko as useful as piña and jusi, the Ilocos Sur provincial government staged a unique showcase, Tawid Ken Partuat Red Fashion Show, at the SM Megamall Megatrade Hall, participated in by the northern province’s political bigwigs and social lights.

Directed by Cata Figueroa Jr., the fast-paced “heritage and crafts” show was a display of pomp and color as the locally woven abel fabric enjoys a resurgence among the country’s high-fashion purveyors.

“It’s worth to note that this project was made possible by the provincial government of Ilocos Sur, headed by Gov.

DEPUTY National Security Adviser Luis “Chavit” Singson in Roel Rivera

Deogracia Victor “DV” Savellano. It was the first time that the bigwigs of Ilocos Sur politics, such as Assistant National Security Adviser and former governor Luis “Chavit” Singson, Rep. Eric Singson, Rep. Ronald Singson, President Elpidio Quirino’s granddaughter Cory Quirino and Governor Savellano, together with local politicians and society figures, were present in one affair,” says Winona Santos, the overall project coordinator.

Since the start of his tenure, it has been Savellano’s vision to promote the province as a “wholesome, safe and secure vacation destination with personnel capable of delivering world-class services” anchored on five tourism market niches: coastal, heritage, pilgrimage, events and agri-aqua.

BOARD member Chuchi Purisima in her own design

From blankets to bed covers, pillowcases and place mats, abel Iloko has also penetrated the high-fashion firmament. At the Tawid Ken Partuat show, Randy Ortiz, Edgar San Diego, Avel Bacudio, VJ Floresca, Dita Sandico-Ong and Rhett Eala dressed the politicians and their scions in abel Iloko finery.

The show signified the provincial government’s mandate to preserve and promote the economically viable abel-weaving industry. The traditional craft follows a complex intricate process—from preparing and dyeing the yarn, to arranging different colors of yarn to produce the envisioned design, and operating the wooden handloom with the synchronized movement of hands and feet. (Photos by Henry Anima II)

Wednesday, December 17, 2008

I Won! Hahaha!

My entry "Leaves Fall Fire Flies" won first prize at the Flickr Photo Club "Fashion EB Photo Contest" for the full body category. Thanks to the organizers, sponsors and judges Roel Santiago, Bert Duarte, Herman Crisostomo, and Steve Hardy for choosing my entry. The prize is a 8MP speed Camera.

Leaves Fall Fire Flies

Monday, December 15, 2008

Looking For Gifts

It's Christmas hodiday once again and it's the time of the year of giving gifts and sharing your blessings. I'm away from my family and been busy with job that I am having trouble looking for gifts for them. Not only that, it's Christmas rush all over the town so malls are packed with people buying gifts for their families too. The traffic is expected to be heavy so by just thinking about it makes me think of not going to the malls. I need to find an alternative to look for gifts and buy them without having to experience caught in heavy traffic and making my way on a jampacked malls.

I search over the net and found several
online stores that I think might solve my problem. Buying gifts online is the best alternative there is. Well if your having trouble looking for online shop, shopwiki is the site for you. Just type on the search box what interrest you and it will lead you to wear you can purchase them. Not only that, thisonline search genius will give you information about the prouct, stuffs related to the product and most important where to shop for it. I think this is really one of the best alternative in looking and buying gifts.

In my case, since I have 2 kid brothers and since they love playing online games and stuff I'm eyeing on the
Nintendo Wii. Well everyone knows what Nintendo Wii is but what attracts me the most is the ability to go online and play online for free. I know this will be the perfect gift for them. Now what I have to do next is wait for my bonus to be able to purchase anything for the holiday.

Thursday, December 11, 2008

Me In FilAmStar (Cory's World Of Wellness)

My photos grace the pages of FilAmStar on the December 1-15, 2008 Vol. 1 Issue 23 section C1. The article entitled "Cory's World Of Wellness" was written by sir Ernest Gonzaga. Many thanks Sir Ernest.

Below is the article

Sunday, December 07, 2008

Me In Business Mirror (Rhapsody In Purple)

Another photo I took graces today's (12/08/2008) edition of business mirror. The photo of Joy Caralde who wore a creation of Eddie Baddeo was taken during the Grand Allure fashion show at the Philippine Fashion Week Spring Summer '09. The other photos were taken by other photographers. The article is entitled "Rhapsody In Purple" by C. Mendez Legaspi. Thanks Charlize.

Below is the complete article (click here for web version):

Rhapsody In Purple

By C. Mendez Legaspi

Purple and its various permutations rippled through the runways at Philippine Fashion Week at the SMX Convention Center, the Fashion Watch Quartet at the Makati Shangri-La Hotel, and Ferragamo’s 80th anniversary show. The deep vibrant color is also omnipresent among accessories, fragrance and makeup brands.

It is the color of Advent, but purple—or grape, plum, lilac, violet and lavender—started its reign as soon as Charlize Theron graced the cover of June W in a Donna Karan New York drapey dress in the shade. Leona Lewis frolicked in a purple raincoat in her music video “Forgive Me,” while France’s First Lady Carla Bruni-Sarkozy looked chic in a Dior purple coat and trousers on a state visit to Britain. And whenever Michelle Obama wears the color, her ebony skin looks more radiant.

The centerfold of the book Modern Fashion in Detail (V&A Publications at Powerbooks Greenbelt), features, what else, a deep purple silk and velvet evening cape and dress with hand-ruching by Jeanne Lanvin made in 1935.

In history books, too, Cleopatra is wrapped in her favorite color, purple being the mystical color of royalty, nobility and spirituality.

No wonder purple is the color du jour of this festive season.

Women find the lighter variety delicate and romantic, while men prefer the deep shades for its association with riches and success.

So what to give this Christmas? Pick an article with purple trimmings.

IN PHOTO -- SALVATORE Ferragamo(top left), CESAR GAUPO at Fashion Watch(right), EDDIE BADDEO at Philippine Fashion Week(above left).

Thursday, November 27, 2008

Me In Inquirer (Baddeo's Alluring Women Of Power)

Another set of photos I took grace today's (11/28/2008) edition of The Philippine Daily Inquirer - Lifestyle Fashion&Beauty section page H-2. This is the second time my photos to appear on this publication and yet still no credits. These photos were taken during the Grand Allure fashion show at the Philippine Fashion Week Spring Summer '09 last October 26, 2008 - featuring the designs of Eddie Baddeo. Thanks Tita Eddie & Sir Edgar for the opportunity, I really appreciate it a lot.

Below is the complete article:

Baddeo's Alluring Women Of Power

Inspired by such remarable women as Michelle Obama, Oprah Winfrey, Loren Legarda and Boots Anson-Roa, fashion design artist Eddie Baddeo presented a strong collection worthy to be worn by these alluring ladies of power.

The Philippine Fashion Week at the SMX Convention Center is one of the best platforms to showcase his glamorous creations, the maverick designer buckled down to work and joined a sterling lineup on "Grand Allure Night."

Knowing that the Grand Allure Section is generally considered Couture Night, Baddeo displayed his mastery of draping with a 10-piece collection made of stretch satin and sil cocoon.

His grand statement? Sculptured sleeves he deftly manipulated, shaped and molded into sinuous accent for his jewel-toned floor-sweeping gowns.

Statuesque models, in towering Wilson stilettos, looked rich and luxurious in hair and makeup by Jinky Ilusorio and Rudy Adriatico, Director Raymond Villanueva set the evening to a romantic mood.

"The atmosphere is the '80s, when peop;e were brimming with optimism and everyone was just happy! At that time, YSL and Ungaro came up eith clothes that were vibrant and colorful,: Baddeo says.

Sharply constructed, with the necklines as the focal point, Baddeo admits that his exquisite creations drew heavy inspiration from strong women in powerful positions.

After all, only women of substance and a certain dynamism can carry the gowns with panache and aplomb.

Sunday, November 23, 2008

Me In Business Mirror (The Stars Are On Aries)

Another set of photos I took grace today's (11/24/2008) edition of business mirror. These photos were taken during the final fashion show of the Project Runway Philippines reality show at the Philippine Fashion Week Spring Summer '09. The article is entitled "The Stars Are On Aries" by C. Mendez Legaspi. Thanks Charlize.

By the way, I'm sharing the photo credits with Lem Estiva.

Below is the complete article and if you check the newspaper version there are about 9 photos that are used in the article (click here for the web version):

The technician Aries Lagat’s winning Project Runway Philippines collection, which was showcased during the recently held Philippine Fashion Week The collection was a marvel of technique and execution.

The designer from Mindanao trumped the contenders from the Visayas and Luzon in the compelling finale of the first season of the runaway hit reality show Project Runway Philippines. Though not exactly fashion’s “Promised Land,” creative talents from Davao, General Santos and Cagayan de Oro are fast pulling their acts together.

Aries Lagat, the winner of the behind-the-seamstress addictive reality program, hails from war-torn Iligan City and had to do his final collection at the house of fellow designer Jerome Salaya Ang in the metro. “I plan to have my shop here. I’m now Manila-based. Now that I have the money [to set up shop], I will strike while the iron is hot,” the fast-talking former instructor at the Fashion Institute of the Philippines says. “I want to dress up young celebrities, the ones who understand what I do like Teresa Herrera and Alessandra de Rossi.”

“I also plan to have a shop here [Manila] as well as in Cebu. Enough of being a slave outside the country!” echoes first runner-up Philipp Tampus, the Lapu-Lapu City native who toiled for years in the Middle East. “I want to dress up Kris Aquino, because she is maingay and magandang endorser!”

The “second princess,” as he wants to be known, is Makati-based VJ Floresca. “I want someone who is challenging, like Gretchen Barreto.” To which Tampus reflexively says, “Ay ako si Gretchen na rin!” And the three finalists burst into infectious laughter at Club Bureau at A. Venue, Makati.

It may have been a grueling competition but the three, definitely the most equipped and the most hardworking on the show, developed a friendship among themselves and the other contestants. “We were always told, ‘This is a competition! Huwag kayo magtulungan!’ Eh ganun kami eh. Tulungan talaga. There was unity. There was a bayanihan spirit,” the loquacious Floresca shares.

The show aired on ETC and produced by Unitel and Solar Entertainment rewards real talent, unlike other reality competitions where text and online votes affect the outcome of a given challenge. Lagat was the most triumphant, Challenge 1: Individuality as a Designer; Challenge 4: Nesvita Design Challenge; Challenge 7: Beverly Hills 6750. Tampus snared Challenge 2: 13 Legends, where he appropriated Augie Cordero; and Challenge 11: the Terno.

Floresca, The Modernist, won one: the Cinderella RTW Challenge. Because of that, he opted to do a retail-inflected “practical” collection for the final runway show at the recently concluded Philippine Fashion Week at the SMX Convention Center. It was a radical departure from his avant-haute aesthetic. Needless to say, some of his supporters were terribly disappointed.

“I have no regrets [with what I showed]. It was more of a challenge for me to shift [my design direction].

I wanted to prove that I was versatile. If people weren’t disappointed, then I wouldn’t have fulfilled the challenge [that I set out for myself.]”

Tampus, The Romantic, unleashed an “ethereal” collection of lace and crochet that belied his Arab references. “It was really torture on my part to edit and edit my collection,” he recalls with a heavy sigh. His Arab clientele, he says, are fond of embellishments, “but this was a competition. Gusto ko sana ilabas lahat! But I showed my range, from swimwear to gowns. Pero tame na yun!

For his mind-bending “Transformation” dresses, something akin to Hussein Chalayan’s 2006 morphing robo-dresses, Lagat the Technician earned the bragging rights of being the “Philippines’ next big fashion designer.” A former scholar of Ben Farrales, Lagat won P500,000 prize money from Beverly Hills 6750, Brother sewing machines, a spread in a glossy fashion magazine, a clothing line at SM department stores (which was also offered to the other two), and a showcase at SM Makati.

“During the competition, we were able to show the thought processes of the Filipino designer,” Lagat says. “I learned to love my work even more. I learned all the components of a fashion show. Naramdaman ko ang mga narararamdaman ng mga mananahi,” Floresca shares. “Before Cary Santiago came along, designers who worked in the Middle East were considered baduy. But that perception has changed,” Tampus says. “I want to push crochet because Filipinos are crochet lovers.” Already, Season Two is in the works with auditions tentatively slated in December. With the number of fashion schools sprouting all over, expect Project Runway Philippines to be a hit many times over.

Thursday, November 20, 2008

Wednesday, November 19, 2008

Me In The Philippine Star (Picture Michelle Obama Wearing These)

Another set of photos I took grace today's (11/19/2008) edition of The Philippine Star. This is the first time my photos to appear this publication. These photos were taken during the Grand Allure fashion show at the Philippine Fashion Week Spring Summer '09 last October 26, 2008 - featuring the designs of Eddie Baddeo. Thanks Tita Eddie & Sir Edgar for the opportunity, I really appreciate it a lot.

Below is the complete article (click here for the web version):

Inspired by remarkable women like Michelle Obama, Oprah Winfrey, Loren Legarda and Boots Anson-Roa, designer Eddie Baddeo recently presented a collection that speaks of these women of power.

During Philippine Fashion Week at the SMX Convention Center, Baddeo showed his 10-piece collection made of stretch satin and silk cocoon. His statement? Sculptured sleeves he deftly shaped into sinuous accents for his jewel-toned gowns.

Models in Wilson stilettos looked luxurious in hair and makeup by Jinky Ilusorio and Rudy Adriatico. Director Raymond Villanueva set the evening to a romantic mood.

“The atmosphere is the ‘80s, when people were brimming with optimism and everyone was just happy! At that time, YSL and Ungaro came up with clothes that were vibrant and colorful,” Baddeo declares.

Sunday, November 02, 2008

Me In Business Mirror (A Star Is Born)

Another set of photos I took grace today's (11/03/2008) edition of business mirror. These photos were taken during the Sassa Jimenez fashion show at the Philippine Fashion Week Spring Summer '09. The article is entitled "A Star Is Born" by C. Mendez Legaspi. Thanks Charles.

Below is the complete article and if you check the newspaper version there are about 9 photos that are used in the article (click here for the web version):

A Star Is Born

By C. Mendez Legaspi

Amid the Saluds, Peraltas, Madambas and distinguished young designers that showed spectacularly at the recently concluded Philippine Fashion Week, there was Sassa Jimenez. Out of fashion thin air, this burgeoning talent shone brightly at the SMX Convention Center in Runway Productions’ biggest fete yet of the country’s style-setters and trend-minders.

Coming from the Fashion Institute of Design and Merchandising, the hotbed of creativity that nurtured Monique Lhuillier and Santino Rice, Jimenez showcased her sterling talent in pattern-making and translating this into delectable dresses that swept a well-heeled crowd off its feet.

In a restrained and refined show directed by Cata Figueroa Jr., Jimenez showed a mature understanding of what women of achievement want to wear (“only in the most luxurious fabric”) when out on the town to have fun. Two formal black dresses easily stood out: one had a ball-gown silhouette with a lace bodice. “The silhouette is traditional, yet we rarely see a ball gown in dark colors. I wanted to inject a bit of sexiness into it,” Jimenez explains.

The other gown, worn on the runway by Teresa Herrera, had a dangerously low neckline. “It’s cut in a mermaid silhouette because it makes one seem taller, slimmer and sexier. It’s also in black, because I know black will make anyone look good.”

Jimenez displayed a range well beyond her 21 years. She experimented with draping and gathering in a pink “rose” skirt with a black cowl neck top. “But I didn’t want it to look too complicated so I decided to make just one area of the skirt the focal point, so I ended up with a textured portion near the bottom that resembles a rose beaming outwards on the skirt.”

Giddy at the endless possibilities of what she can capably create, Jimenez says she sees “beauty in the inconsistent folds of the fabric,” deftly incorporating origami-like details, puff sleeves with hot-pink piping, diamond ruffles, even a hood on silk chiffon, cotton voile and satin.

“Most of the pieces in the collection emphasize the woman’s waist but there are also pieces where I try to show that a dress doesn’t have to hug a woman’s waist, bust or hips to make her appear sexy,” Jimenez says. “I create dresses because I believe that every woman deserves that one dress that’s sure to make her look good and feel good.”

IN PHOTO -- TALK OF THE TOWN. Only in the most luxurious fabrics the collection that Sassa Jimenez showcased at Philippine Fashion Week had the town talking.

Saturday, November 01, 2008

Me In FilAmStar (Ooohhh La La ..... Fashionable Manila (At Kung Saan-saan Pa)

My photos grace the pages of FilAmStar on the November 1-15, 2008 Vol. 1 Issue 21. The article entitled "Ooohhh La La ..... Fashionable Manila (At Kung Saan-saan pa)" was written by sir Ernest Gonzaga. The photos I took are the photos of Iya and Jon from Bench Fashion show during the recently concluded Philippine Fashion Week Spring Summer 2009 at SM Mall of Asia. Many thanks Sir Ernest. Also in this issue is the photo by MJ Cachero (Fredeick Peralta Show) and Juby Aven Ablon (Maskara Festival) who are also from Images Asia.

Below is the article:

Wednesday, October 29, 2008

Philippine Fashion Week Spring Summer 2009

The photos I took from the recently concluded Philippine Fashion Week Spring Summer 2009 are now available. To inquire on how to acquire photos from me just PM me or send me an SMS.


Henry G. ANima II

Me In Business Mirror (The Romantic, The Technician And The Modernist)

Another set of photos I took grace today's (10/29/2008) edition of business mirror. These photos were taken during the final runway of the last three remaining contestants of Project Runway Philippines season 1 last October 23, 2008 at the Philippine Fashion Week Spring Summer '09. The article is entitled "The Romantic, The Technician And The Modernist" by C. Mendez Legaspi. Thanks Charles.

Who do you think will win? Is it Ariel, Philipp, or Veejay?

Below is the complete article (click here for the web version):

The Romantic, The Technician And The Modernist

By C. Mendez Legaspi

THOUGH not aired on the two biggest networks in the land, the runaway television hit of the season is Project Runway Philippines (PRP) on ETC/SBN 21. Well, at least among fashionistas and similar crowds. A Filipinized adaptation of the Peabody Award-winning show, PRP had Teresa Herrera, Rajo Laurel, Apples Aberin-Sadhwani and Jojie Lloren as our approximations of, respectively, Heidi Klum, Michael Kors, Nina Garcia and Tim Gunn.

Unlike the vapid The Philippines Next Top Model, also produced by Solar Entertainment, Runway has all the ingredients that made the original a compelling television treat: smart editing, melodramas, minibreakdowns and genuine skill. Though I may not agree with the oft-times not-so-judicious choice of guest judges, the put-on cattiness of certain contestants, and the lame attempts at colegiala accents, the show is a certified hit that a second season is already in the works.

From 14 designers from around the country, the show whittled down the contestants to a final three representing the major geographical points: Veejay Floresca, 23, of Luzon (Makati), Philipp Tampus, 36, of the Visayas (Lapu-Lapu), and Aries Lagat, 25, of Mindanao (Iligan City). The final runway show was held recently at the SMX Convention Center as part of the ongoing Philippine Fashion Week, where each of the three showed a 13-piece collection to a jam-packed venue. The final runway judges included Cesar Gaupo and Rafe Totengco.

Tampus showcased his romantic streak with a beautiful collection dominated by his deft manipulation of crochet and lace. This was an offshoot of his piece from the Wedding Challenge (Episode 6). Lagat brandished his mastery of tailoring with his “More Than a Woman” line of precise, well-constructed, stupendous clothes. That was a progression from his 2006 Mega Young Designers Competition entry of technically superior work.

Floresca, in a sharp departure from his acclaimed aesthetic as a glamourpuss (remember his View cover with Kristine Hermosa?), presented “practical clothes for the modern woman.” In satin, chiffon and charmeuse, the excitable designer’s “Her Life After Tomorrow” collection is his wardrobe vision for the woman after the global crisis is over. Much like how Dior clothed women after the Second World War, Floresca’s new austerity is one of “subdued elegance.”

“The clothes look simple from afar but upclose, one can see that they were constructed in a different way, with some degree of difficulty,” Floresca explained. “I wanted the clothes to have a global outlook because this is a reality show that’s also seen abroad via YouTube.” The show is such a hit among Pinoys that a countryman, Jasper Gavinda, won London’s version Project Catwalk Season 3, and Mark Antonio is one of the designers on Project Runway Australia.

It was a risk that Floresca, characteristically, was all too willing to take. “I wanted to show my range as a designer. This will prove my versatility that I can do avant-garde and couture. With my final collection, I showed something wearable and something commercial. It is not easy to do something simple and subdued.”

Each finalist was allotted three months and were given a six-figure budget to make their collections. “I knew Philipp’s strength is couture and Aries will do avant-garde, and since the challenge that I won was about retail [Cinderella RTW Challenge, Episode 9], I opted to go in that direction,” Floresca related.

The divine feud of Project Runway Philippines was between Floresca (almost timid) and De La Salle College of St. Benilde drawing professor Eli Gonzales (ranting and raving). Was the feud real? “Oo. Inaaway niya ako eh,” Floresca admitted. But it was the combative Gonzales whom the fans voted as their favorite.

Are you encouraging your friends to join the second season? “I can only say to them, ‘Good luck.’ With a smile.”

The most intriguing figure on the show, however, was Jaz Cerezo, 25, of Dagupan City, an advertising graduate of FEU. I caught up with the contestant, whose marked advantage was her refined taste and sophisticated aesthetic, outside the SMX hanging out with her friends after the Renée Salud show.

Were you portrayed fairly on Project Runway? “Yes. There wasn’t anything that was not me,” Cerezo said, sweetly. What’s her next career move? “Dagupan’s fashion scene is not as vibrant as Manila’s, so I will be setting up shop here. I will be staying with some friends and, as soon as my finances are OK, I will tansfer my business here.”

Now that she has attracted a modicum of fame, will she be charging a higher rate for her highly coveted occasion dresses? The modelesque designer gave a wide smile: “Not really. The price range for my clothes will be competitive and on a par with other young designers here.”

As we said our goodbyes, the theme from The Crying Game curiously filled the air.

The winning designer will be revealed in a two-part season finale of Project Runway Philippines, which will be aired on ETC on November 5 and 12.

Monday, October 27, 2008

Me In Business Mirror (You Must Love Me)

My photos grace today's edition of Business Mirror. You can find it at the Life section of the newspaper and was entitled "You Must Love Me" by the fab C. Mendez Legaspi. It was taken on the 25th Anniversary of Sir Frederick Peralta and was part of the Philippine Fashion Week Spring Summer 2009.

Below is the article (click a href=>here

for the online version):

You Must Love Me

by C. Mendez Legaspi

Frederick Peralta, who has been making unforgettable bridal wear since the 1980s, has devoted himself—possibly more than any other fashion designer working today—to the tender notion that love should be steadfast, unbending and unconditional. This belief was evident in all its splendor when he showed a 50-piece wedding collection at the ongoing Philippine Fashion Week, illustrating his love for his craft, dedication to his brides and grooms and fidelity to his family.

Peralta’s 25th anniversary gala, directed by Audie Espino, at the SMX Convention Center is the tour de force collection of the biggest Philippine Fashion Week, serving as the highlight of the biggest edition yet of Runway Productions and CalCarrie’s International’s weeklong celebration of the country’s deep fashion creative pool.

“I am so proud of this show,” the placid designer said a day after his fantastic showcase. Still misty eyed with the overwhelming reception he got from an adoring crowd, that included his brides for the coming months, Peralta related how even during the fittings his models couldn’t contain their excitement in wearing his creations. After all, to wear a Frederick Peralta is a badge of honor in itself.

A darling of the press as well of celebrities, a Peralta show wouldn’t be complete without the participation of some famous faces. Though both childless after years of marital bliss, a stunning Assunta de Rossi and a tense Agot Isidro still looked as radiant as new bride Joyce Jimenez. Young mom Valerie Concepcion and hopelessly in love Mariel Rodriguez also donned wedding ensembles.

“I asked them if they can be part of my 25th anniversary show and they readily said yes,” Peralta said of his name-droppable friends. Hayden Kho, with lady love Vicky Belo in the audience, led the dashing pack of grooms in cashmere, taffeta silk and brocade. Never one to keep his brides unadorned, Peralta accented each ensemble with gorgeous jewelry by Gery Sunga, bouquets by Ted Manuel, shoes by Ben Santos, and hair and makeup by Jingky Ilusorio, Koala and Rudy Adriatico.

To make his gala more memorable, Peralta created 50 looks worn by 50 models (no changes!), and for 23 kids as flower girls (with FJ, his seamstress’s daughter, stealing the show with her cute antics) and ring bearers. Like his flamboyant outfits, Peralta hardly pulled any punches for this production, and you can expect the multiawarded designer to mount another extraordinary show in the not-too-distant future.

Was it all worth it? “Yes,” the designer said without missing a beat. “Nowadays, a bridal show is the most practical thing to do because the return on investments is immediate.” In fact, the gown worn by Charo Ronquillo, an organza wonder embroidered with rosettes that took three weeks to finish, and Assunta de Rossi’s off-white and gold gown with caviar beadwork, are already spoken for.

In an embellished bouffant tulle, Gilmarie Pacamara gave the show a rousing start. Returning über model Manette Mercado glided in a texturized and pleated duchesse satin gown with glittered tulle cape. Binibining Pilipinas Jennifer Barrientos looked lovely in soft duchesse satin serpentine, Charisse Ocrisma was exquisite in a panel A-line slit gown with cenepa embroidery, Liezl Verses was divine in a gown of circular cutouts and embossed flowerettes.

With her beauty, stature and style, a Peralta bride is a woman who knows her mind and is unselfish and supportive of her partner’s pursuit of success and happiness. These are the same traits that have sustained the gifted and giving designer’s remarkable career. Here’s hoping that he will continue to weave his own brand of drama, imagination and enhancement.

Me In FilAmStar (Ooohhh La La ..... Parties Manila)

My photos grace the pages of FilAmStar on the October 16-31, 2008 Vol. 1 Issue 20. The article entitled "Ooohhh La La ..... Parties Manila" was written by sir Ernest Gonzaga. The photos I took are the from Women's Today Asia Fashion Show and Technomarine Launch. Many thanks Sir Ernest. Also in this issue is the photo by Ibarra Siapno who is also from Images Asia.

Below is the article:

Sunday, October 05, 2008

Me In Business Mirror (The 'C' Word)

My photos grace today's (10/06/2008) edition of Business Mirror. It is on the "Life" section in the article "The 'C' Word" by C. Mendez Legaspi.

I was invited by Sir Ernest Gonzaga to photographed the fashion show presented by Women's Today. It was also the first time we met. It was an honor meeting him and he was easy to talk with. I'm looking forward to meet Sir Ernest again. Thanks you Sir Ernest.

The fashion designers who participated the fashion show are Fanny Serano, Danilo Franco, Edwin Uy, Eddie Badeo, Barge Ramos, Arielle Agasang, and Oskar Peralta. Oskar Peralta was introduced to me by Sir Ernest while Eddie Badeo was introduced to me by C. Mendez Legaspi. It was really nice meeting them all.

Below is the article (click here for the link):


A breast-cancer survivor wears the passionate supporter’s elegant confection. OSKAR PERALTA(right) Precious Lara Quigaman in a silver and pink strapless gown with floral accents.

By C. Mendez Legaspi

‘I AM doing fantastic! I am great! I’m clear. Absolutely 100-percent clear and clean. It did not spread. They got everything out, so I’m definitely not going to die from breast cancer.” We can only wish that any woman suffering from such a dreaded disease be as fortunate as Christina Applegate, the Samantha Who? star who was declared cancer-free after a double mastectomy.

The situation is especially heartbreaking for the Philippines. Mostly indigent women comprise 70 percent of those with breast cancer, the highest incidence of the disease in Asia alongside Pakistan.

In May Sen. Pia Cayetano, chairman of the health committee, said: “More women are manifesting the disease at an early age, from their 30s to 40s. Generally, the disease is still diagnosed late in its course, hence the survival rate of breast cancer in the Philippines is below 50 percent.”


In the US, where about 250,000 women below 40 are breast-cancer survivors, early detection is still key. Applegate, 36, started Right Action for Women, which aids women who otherwise cannot afford tests such as the breast magnetic resonance imaging (MRI) scan that saved the star’s life. Survivor Sheryl Crow, 45, supports Feel Your Boobies, a foundation started by young breast-cancer survivor Leigh Hurst in the hopes of getting women talking and self-checking.

Elizabeth Hurley, 42, is carrying the flag for the Estee Lauder Breast Cancer Awareness Campaign. The proceeds from the beauty label’s Pink Ribbon Collection will raise money for The Breast Cancer Research Foundation. Meanwhile, the Avon Breast Cancer Crusade has a strong voice in 21-year-old The Hills starlet Lauren Conrad.


Ria Bolivar in fuchsia asymmetric neckline gown with leather cummerbund.

Hereabouts, being uneducated, unaware and uninformed about breast cancer will certainly lead to death. Woman Today Asia magazine celebrated its silver anniversary via a lively show of fashion, music and discussions to create mass awareness with regard to the disease. In one segment, publisher Monica Aveo and editor in chief Marita Nuque invited noted fashion designers to showcase pocket collections featuring pink, the color of the breast-cancer awareness campaign.

Catwalk divas and beauty queens shared the stage with real women who are cancer survivors wearing couture creations, from Fanny Serrano, Danilo Franco, Edwin Uy, Eddie Baddeo, Barge Ramos, Arielle Agasang and Oskar Peralta.

When the survivors took the stage, in sure steps and with evident pride on their faces, the audience heartily applauded them, blessed in the knowledge that a disease as devastating as breast cancer can be conquered with grace and determination.

Wednesday, October 01, 2008


Hi everyone.

I just had my mobile reformatted yesterday so I lost all my contacts. Please do send me an SMS with your name so I can save it again. So sorry for the inconvenience but I still want to communicate with you all.


Henry II

Friday, September 19, 2008

Me In FilAmStar (Opulent Fashion Shows, Electric Parties)

I received an email from sir Ernest Gonzaga regarding my photos that graced the latest issue of FilAmStar (September 16-30, 2008 Vol. 1 Issue 18). It's in the "Lifestyle & Entertainment" section. I was so happy to hear the news. Thank you sir Ernest for the opportunity to work with you. Below is the article:

My photos below are the photos of Rajo Laurel, Randy Ortiz with Bea Alonzo, and Dingdong Dantes.

Thank you for the credits sir Ernest. Looking forward to work with you again.

Sunday, September 14, 2008

Me In Business Mirror (Romance According To Rajo)

My photos graced today's (09/15/2008) edition of Business Mirror in the "Life" section entitled "Romance According To Rajo" by C. Mendez Legaspi. I received an SMS from the author (C. Mendez Legaspi) about the article. I'm still waiting for my copy and check the photos in print myself.

During the Rajo Red! fashion show, I finally got the chance to meet the fabulous C. Mendez Legaspi. However brief, I was happy to finally put a face to a colleague who help me published some of my photos in newspaper. Much to my surprise he's also from Mindanao (Cagayan De Oro)! Small world indeed. Daghang salamat jud kaayo sa imoha. Thanks also to sir Dong Omaga-Diaz for introducing me to him.

Below is the article (click here for the link):

By C. Mendez Legaspi

‘I live for fashion! It is like air or water for me,” Rajo Laurel says with palpable passion. “Without fashion, I would cease to exist! I study it very closely. It is already part of me.” This assertion by the prolific designer was proven in an astonishing show at the Makati Shangri-La when he celebrated 15 fruitful years in fashion in a gala called Rajo Red! The fund-raising event, spearheaded by Laurel’s sister Venisse and his best friend and muse Tessa Prieto-Valdes, was for the benefit of the Makati Chapter of the Philippine National Red Cross. Directed by Robby Carmona, the show was presented by Globe Platinum, Sony Ericsson and the Makati Shang.

Laurel’s 65-piece collection, varied and vainglorious, were heavily inspired by his archived journals painstakingly kept all these years. Romance and luxury—his avowed aesthetic—are the keywords that informed his accomplished collection, with exquisite fabrics like Italian silk, crepe de Chine, Bisque taffeta, beaded tulle, silk organza, silk gazaar all adorning his creations.

“I have always been a disciple of Cristobal Balenciaga. Ever since I was a young designer, I was already in awe of his work. I have also been influenced by the great designing minds such as Geoffrey Beene, Azzedine Alaia, Gianfranco Ferre and Valentino,” Laurel says of his fashion heroes that he paid tribute to in his show. “I am also influenced by architects like Geoffrey Bawa and Tadao Ando.”

To help him raise the needed funds for disaster management, Laurel selected 25 women special to him. Those that particularly inspire him? “I have always been attracted to women with character. I would have to say that Mrs. Imelda Cojuangco’s style is a big influence on me. My friends have a big impact in my designs as well, like Leica Carpo, Tina Maristela-Ocampo and Mandy Santos. However, it is my sisters that test-drive the designs and give me honest and grounded feedback with the work that I do.”

The gentle designer demurs when asked how much was raised during the glittering evening. “Tessa and Venisse are in charge of the funds. I only did the show,” he says with a laugh. “Why so few red dresses? I did not want the show to be too literal! I wanted to tell a story, and I thought that I did not have to inundate everyone with red dresses. That would have been trivial and expected.”

What lessons and insights has he learned after 15 years in a cutthroat business? “Humility and perseverance are very important in this line of work. I am blessed with a good team and this has taught me to take care of my people. Discipline is also a very important factor, as it is not always about art but a balance between art and commerce.”

Besides his well-entrenched name among the country’s most sought-after designers, what is he most proud of? “I think winning the Ernst and Young Entrepreneur of the Year award. It’s a very prestigious award!”

“I want to be in Vogue!” Laurel says with wishful glee. “I want the world to know how extremely talented we are in the Philippines! It is about time that they see more of our work. There is still so much that I want to do, and everyday I feel as if it is the first day of a fantastic voyage into fashion!”

To keep his ideas fresh, current and modern, he “travels a lot, and I read a lot of books! I also recently discovered the computer and its powers, and this has been really occupying my time. I am a guest blogger in My blog is in the ‘Insider’s Fashion’ section. The Internet is really amazing!”

So what’s next for the “phenomenal designer,” as he is introduced as a judge in Project Runway Philippines? “I really want to rest first; I feel like I did a fashion marathon, with the Fashion Watch Quartet show and the Red Ribbon cakes , followed by a collection for Plains and Prints, then Project Runway, then the Rajo Red! gala. I need to take a breather. Just like an athlete, I need to recharge and rest.”

And what the fashion world can do is wait with bated breath.

Fresh Faces By Scents of Asia And ImagesAsia

I am posting this in support to ImagesAsia and sir Ernest Gonzaga. This is a great opportunity for aspiring models. Please see attached poster for details. Good luck everyone.